MCLEAN, VA—Hilton has named Talene Lanuza Staab new global head of Tru by Hilton. Staab will serve as the chief strategist and champion for Tru, overseeing the brand’s product and service positioning, distribution strategies and owner relations.
Staab, a 25-year Hilton veteran, brings to Tru a unique blend of hospitality experience spanning owner relations, sales, brand performance support and brand development. As VP, owner experience and engagement, she oversaw the team responsible for advancing overall owner value and satisfaction. Prior, she served as senior director, BPS – Canopy by Hilton, where she focused on the brand’s development and was instrumental in advancing its service and hospitality culture.
Alexandra Jaritz has accepted the newly created role of SVP, focused service brand management (APAC), where she now leads the positioning of Hilton Garden Inn and Hampton by Hilton brands in this important growth region, including China. She is based in Singapore. As the previous global head of Tru by Hilton, Jaritz led the creation and launch of the Tru brand.
She spoke of her new position as one of Hotel Business’ Ten to Watch.