Soft-Brand Collections Add to Their Rosters

NATIONAL REPORT—With guests wanting personalized, authentic experiences, soft branding has become a popular option for many hoteliers. Three collections have recently added to their portfolios:

Curio Collection by Hilton Debuts in Riviera Maya 

Marking the first Curio Collection property in Mexico and Hilton’s first hotel in Playa del Carmen, The Fives Downtown Hotel & Residences has 93 guestrooms, a rooftop infinity pool overlooking the Caribbean Sea and four dining outlets.

Designed by architects Gabriel Téllez and Erick Alcalá, with interiors by Mario Téllez Gurbina, the hotel design is inspired by traditional Mexican decor, translated into a contemporary and authentic retreat. Guestrooms feature authentic Mexican design details accented with vivid colors and natural textures inspired by the Caribbean Sea and the region’s jungle and cenotes. The hotel’s courtyard has a vertical garden and modern artwork from renowned international artists.

Additional amenities include an on-site 24-hour gym and more than 900 sq. ft. of flexible meeting space.

Grand Hyatt Cannes Hotel Martinez to Reopen, Join The Unbound Collection

Cannes’ historic Grand Hyatt Cannes Hotel Martinez is set to reopen in spring 2018 as Hotel Martinez and will join The Unbound Collection by Hyatt brand.

Hotel Martinez will be the second hotel in Europe to join The Unbound Collection by Hyatt, which launched in 2016. It will join Hotel du Louvre in Paris, which opened in 2016 and four additional properties globally: The Confidante Miami Beach; The Driskill in Austin, TX; The Royal Palms Resort and Spa in Phoenix, AZ; and Carmelo Resort & Spa in Uruguay.

Rich in culture and historical relevance, the Hotel Martinez building has a colorful past. It previously served as a home to English aristocrats and, in 1929, luxury hotelier Emmanuel Martinez opened it as the largest hotel in the French Riviera.

Situated on La Croisette and overlooking the Bay of Cannes and the Mediterranean Sea, the hotel offers 409 guestrooms and suites with sea views. Recent renovations combine the hotel’s historic Art Deco style with contemporary flare, inspired by the colors of the Mediterranean.

The renovations to the hotel’s guestrooms were designed by Parisian firm Pierre-Yves Rochon. The rooms’ interior decor honors the traditions of French luxury and Italian influence while providing modern touches. The white rooms—brightened with touches of sky blue and pale yellow—feature marble, leather, terrazzo and mosaic.

Amenities include two Michelin star restaurant La Palme d’Or; a second restaurant with a more relaxed atmosphere that will offer guests traditional Mediterranean cuisine; The L. Raphaël Beauty Spa; Hyatt StayFit gym; Kids Club; and 15 modulated meeting rooms, spanning 26,900 sq. ft.

Tapestry Collection by Hilton Adds NY Property

Tailwater Lodge Altmar in Altmar, NY, has joined Tapestry Collection by Hilton.

Located 38 miles from downtown Syracuse, the property is known for its salmon and steelhead fishing. The winter months lead to heavy snowfalls resulting in prime conditions for cross-country skiing, snowshoeing, snowmobiling and fishing.

Originally, the Tailwater Lodge Altmar property was home to the two-story Altmar Elementary School and has since been converted. Amenities include The Tailwater Bar & Restaurant, which serves comfort food with a contemporary twist; the on-property bar, The Tasting Room; and an event space, The Barn, which can host up to 450 guests.

By the end of 2018, the lodge will add additional guestrooms, a fitness center, an indoor pool and other leisure amenities for visitors. Tailwater Lodge will remain open during enhancements to the property, offering guests the same level of excellence in quality and experience.