Smart Hospitality Industry Business: Impressed Guests Are Return Guests

NATIONAL REPORT—Any hotel manager who has tried to increase year-on-year sales is familiar with the marketing investment needed to achieve even modest incremental growth. And always, those marketing dollars could also be well spent on facility repairs and upgrades or a range of other business needs.

A cost-effective option to pursue increased sales while holding down costs is a renewed focus on impressing and delighting the guests you already have. Happy guests often make a point of returning again and again and recommending your location to family and friends, which can increase demand and revenues with minimal new investment.

The best way to impress guests is to focus on what’s most important to them—cleanliness. A recent study indicated that, for a whopping 97% of hotel guests, clean rooms and common areas were the single-most important factor in assessing the quality of their stay.*

A great way to ensure your hotel is clean is to provide your cleaning staff with the machines to address any kind of mess, whether high or low, in tight or open spots, during busy or quiet times or near or far from electrical outlets. The solution? Making sure your cleaning toolkit includes cordless upright vacuums, backpack vacuums and wide-area vacuums.

Cordless upright vacuums allow cleaning staff to easily and safely focus on efficient and powerful cleaning, even in crowded environments. Staff members don’t need to constantly find outlets, and guests don’t need to avoid dangerous cords.

The new Sanitaire® QUICKBOOST™ cordless upright offers the added benefits of operating for up to 47 minutes on a single charge** and at less than 70 dBA. With Carpet and Rug Institute (CRI)-rated cleaning performance, the lightweight and agile QUICKBOOST™ easily tackles both day-to-day and emergency 24/7 cleaning.

Backpack vacuums offer unique comfort and convenience advantages. Cleaning staff don’t need to push them around, freeing them to easily clean cluttered spaces, tight spaces, stairs, drapes and high-up spots like ceiling vents, to name a few. And when a backpack vacuum is lightweight, its even distribution across an employee’s frame makes it almost incomparably easy to transport and operate. The CRI-rated and LEED-qualified Sanitaire® TRANSPORT™ QuietClean® backpack vacuum weighs less than 12 pounds and includes a comfortable harness.

For larger, open areas like ballrooms, banquet rooms, conference rooms and lobbies, debris is both widely dispersed and easy to spot across large interior spaces. Delight your guests with dirt-free floors that were cleaned in a fraction of the time it would take with a traditional vacuum.

Wide area vacuums can cut cleaning time in half, especially if they include the right features. The Sanitaire® SPAN™ Wide Track® vacuum has a two-and-a-third-ft.-wide (28-in.) cleaning path for maximum efficiency. A 60-ft. cord and seven-gallon dust bag mean minimal stopping and starting. And most importantly for your guests, the SPAN™ wide area cleaner is CRI rated, ensuring a best-possible clean.

Wowing your guests with clean and quiet lobbies, spotless event rooms and guestrooms that feel first-time clean can be a highly effective way to maintain and grow your customer base and consequently your sales. To learn more about products that help you ensure an exceptional clean, visit sanitairecommercial.com.

*thecaterer.com

**Results based on hard surface testing

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