LONDON—Following its best year in Small Luxury Hotels of the World’s 21-year history in 2012, the brand has reported its first-quarter results showing a year-on-year 6% increase in room nights booked and has added nearly 20 properties around the globe to its portfolio.
SLH also reported growth in membership to The Club loyalty program; SLH welcomed more than 19,000 Club members in Q1, a 52% increase over last year.
“In 2012 we had a lot to talk about; to have our most successful year to date in the middle of a global recession is no small feat,” said CEO Paul Kerr. “The team this year has lofty goals, and that is to build on the success of 2012. Fortunately, we are reaching those goals, mainly thanks to our guest recognition club,” he said.
New hotels that have joined the SLH brand in 2013 include properties in Europe, the Americas and the Asia/Pacific region. There has been significant demand and growth in Switzerland and Italy with properties such as the Grand Hotel Waldhaus and sister property Villa Silvana in Switzerland, and Hotel Ai Reali and Magna Pars Suites in Italy.
Other new properties include Torrablenc and Villa Padierna Palace Hotel in Spain, Hotel Ella in Texas, Pangulasian Island Resort in the Philippines, Pins De La Brume in China and Jungle Beach in Sri Lanka.
SLH has also seen EMEA hotel openings this year in Tel Aviv and Nairobi, as well as hotels across the Americas including Nicaragua, Martinique, New York, The Galapagos Islands and Colombia.