PARSIPPANY, NJ—Wyndham Hotel Group is raising its Trademark Hotel Collection flag at six independent hotels in the U.S., introducing the soft brand to travelers in Southern California, upstate New York, Florida and North Dakota. With these newest additions, Trademark’s global footprint expands to nearly 60 locations across four countries.
Launched earlier this year, Trademark is a collection of upper-midscale-and-above hotels with an independent spirit and individuality.
“Independent hotel entrepreneurs are making their mark, over-delivering on our offer to join forces with the world’s largest hotel company, capitalizing on Wyndham’s size and scale while preserving their hard-earned hotel individuality and character,” said Chip Ohlsson, EVP and chief development officer, North America. “Our newest additions here in the U.S. will deliver sought-after boutique experiences in growing markets at price points everyday travelers can afford—with Trademark, both owners and guests can really have it all.”
Trademark is widening its global footprint, adding more than 50 upper-midscale hotels in Europe and the U.S. in the past four months, totaling more than 9,000 guestrooms. Joining hotels like The Infinity Hotel & Conference Center in Munich and the Hyperion Hotel Basel in Basel, Switzerland, notable additions in the U.S. include the following:
The Bricks, A Trademark Collection Hotel, Los Angeles: Securing more than 125,000 sq. ft. of corner real estate in downtown Los Angeles, the new-construction hotel is owned by hotelier Chul Heay Shin. The space is undergoing a multimillion-dollar re-adaptation from an office building to a six-story hotel featuring an up-lit vertical exterior.
Hotel at the Lafayette, A Trademark Collection Hotel, Buffalo, NY: Built in 1904 and designed by America’s first female architect, Louise Blanchard Bethune, this landmark French Renaissance-style hotel, owned by Earl Ketry and entity principal Bill Casale, has 57 Pan-American-themed suites with velvet-dressed chairs, oversized mirrors, wood floors and furnishings and upgraded amenities.
Lofts on Pearl, A Trademark Collection Hotel, Buffalo, NY: Also owned by Ketry and entity principal Casale, and sister hotel to the Hotel at the Lafayette, Lofts on Pearl originated as a belt and hose factory in the 1800s. Now a restored boutique-style hotel in the historic Richardson Romanesque J.A. Webb building, the 31-room brick-faced hotel is located in downtown Buffalo’s Brewery District.
Safety Harbor Resort & Spa, A Trademark Collection Hotel, Safety Harbor, FL: Situated along Tampa Bay and close to downtown Tampa, this 172-room waterfront hotel is owned by William Touloumis and is known for its Espiritu Santo Springs healing waters. The historic landmark, founded in 1925, has a 50,000-sq.-ft. sanctuary spa, tranquility garden and fitness center.
Azure Hotel & Suites Ontario Airport/Convention Center, A Trademark Collection Hotel, Ontario, CA: Opening Nov. 6, this 167-room hotel will have two etched steel elephants greeting guests at arrival. Owned by 1945 Hold Suites LLC, the property has deluxe suites, a living-room style lobby, regionally inspired dining and a marble fireplace.
Home Place Lodge & Suites, A Trademark Collection Hotel, Williston, ND: This full-service hotel is owned by MMC Ventures LLC and has 109 one- and two-bedroom suites with furnished kitchens and kitchenettes, upgraded amenities and a Grand Buffet restaurant offering barbecue and Asian cuisines.