SiteMinder Makes Two Key Appointments

DALLAS—Five months into its 10th anniversary, SiteMinder, has made two key appointments to its C-suite as it looks ahead to the next era of business. SiteMinder has appointed Ken Aoyama and David Jaros to the respective roles of chief product officer (CPO) and chief marketing officer (CMO) with immediate effect.

The appointments, based in SiteMinder’s Sydney head office, conclude an over-two-year string of investments into the company’s global leadership team, following the appointment of a CFO and COO in 2014, and an EVP of global sales in 2015. All complement the existing leadership roles of managing director and chief technical officer, filled by SiteMinder founders Mike Ford and Mike Rogers, respectively.

Ford said that the appointments “underscore our plans to enter an exciting, new phase of expansive growth, led by some of the industry’s most respected experts. Ken and David will be pivotal in enhancing our go-to-market strategy, consisting of excellence in product, marketing, sales and customer support, and backed by both financial strength and operational efficiency. As we look ahead, SiteMinder’s focus is to continue building on these strong foundations to become the trusted partner of choice for hotel technology.”

Aoyama has worked at leading technology corporations that include Microsoft and, most recently, Tokyo Stock Exchange-listed Cybozu where he served as head of engineering and chief global business officer to penetrate new markets, double revenue and acquire more than 10,000 new customers for Cybozu’s application Platform-as-a-Service (aPaaS) business. As CPO for SiteMinder, he is responsible for leading an over-60-strong product and engineering team to deliver the company’s strategy, development and innovation of product, and enhance its current Software-as-a-Service (SaaS) offering.

Jaros has more than 22 years of experience across strategy, marketing and technology. He joins SiteMinder from FinTech startup Noesis Finance where he served as VP of marketing and, later, CMO. Prior, he spent four years at disruptive IT management software company SolarWinds, where he ran lead generation and field marketing to deliver in excess of 400,000 trial downloads per year. As CMO at SiteMinder, he will be responsible for all global marketing activities, including corporate marketing, brand awareness, customer marketing, field marketing and lead generation.