Shiji Acquires Majority Stake in ReviewPro

BEIJING—Shiji has acquired a majority stake in ReviewPro, the cloud-based data and analytics provider of guest intelligence solutions for hotels. The investment was made by Shiji (Hong Kong) Limited, a wholly owned subsidiary.

Since signing its first clients in September 2009, ReviewPro has grown from a start-up to a company with more than 30,000 hotel clients across all segments of the industry, including brands such Meliá Hotels International, The Ascott Limited, Kempinski, Red Lion Hotels and citizenM. 

ReviewPro’s founders and management team will continue to lead the company as it scales its global growth plan and the rollout of new products and services. The company’s products include online reputation management (ORM) and guest satisfaction surveys (GSS), which enable hoteliers to increase guest satisfaction and revenue.