STAMFORD, CT—Sheraton Hotels & Resorts and Starwood Preferred Guest (SPG) have formed a new exclusive partnership with Major League Baseball (MLB), designating Sheraton as the Official Hotel of Major League Baseball and SPG as the Official Hotel Loyalty Program of Major League Baseball.
Additionally, Sheraton is now also an Official Sponsor of Major League Baseball, Proud Sponsor of Major League Baseball and Preferred Hotel of Major League Baseball.
Sheraton and Starwood Preferred Guest Rewards will provide new ways for guests to stay connected to their favorite MLB teams while traveling. Sheraton will provide guests with complimentary access to MLB.TV during their visits beginning in 2016. Also beginning in spring 2016, Sheraton will add MLB Network as a new in-room entertainment channel, giving fans access to games, highlights and analysis wherever they travel.
Fans will be able to book their hotel stays from a Sheraton booking widget located on select teams’ schedule pages. SPG Moments packages include MLB Unique Experiences from meet and greets with players to tickets to the All-Star Game and World Series, which can be purchased using member points.
“We know many of our members are loyal baseball fans and appreciate unrivaled access to amazing seats and exclusive experiences,” said Mark Vondrasek, SVP of commercial services for Starwood Hotels & Resorts. “Through this new partnership with MLB, we can fuel our members’ passions with unforgettable moments tapping into the best that baseball has to offer.”
SPG members will also get exclusive MLB discounts, rewards, offers and memorabilia. A variety of MLB-themed promotions and sweepstakes will include chances to win game tickets, complimentary stays and other baseball prizes.
Select Sheraton hotels will be conducting special screenings of postseason games while serving up a limited-edition version of the brand’s new lobby bar menu Paired, featuring ballpark-inspired bites. The ballpark-inspired Paired menu features fan favorite stadium fare, made with unexpected ingredients. Menu items include Italian Sausage Sliders, Chili & Garlic Shrimp Corn Dogs, Garlic Parmesan Tater Tots, Fried Mac & Cheese and Smoked Bacon Bites, and Pastrami Stack Pretzel sandwiches.