Shaner Hotels, Prime Hospitality Group Partner on Boutique Property

DAYTONA BEACH, FL—Shaner Hotels and Prime Hospitality Group (PHG) have been selected as the hotel partners for One Daytona, the proposed mixed-use and entertainment destination across from Daytona International Speedway.

Shaner Hotels and developer PHG are planning a 145-room, full-service boutique property and are working with Marriott International to bring in an Autograph Collection hotel.

One Daytona is a joint venture between International Speedway Corp. (ISC) and Jacoby Development. The first phase, which includes shopping, dining, hotel, theater and other entertainment, is projected to open in 2016. 

“We’re very excited about featuring an upscale, full-service boutique hotel as part of the One Daytona experience,” stated ISC CEO Lesa France Kennedy. “This type of property reiterates our commitment to offering an unparalleled hospitality experience for our fans, visitors and residents in 2016.”

“Daytona Beach is already the ‘world’s most famous beach’ and when you add the $400 million Daytona Rising project under way at the Speedway to the incredible vision of One Daytona, we’re extremely proud to be a part of that vision. The strong fundamentals of a thriving visitor, student and business destination is a perfect fit for our full-service strategy and approach to delivering a great guest experience,” said Plato Ghinos, president, Shaner Hotels Group. “We feel this is the right product at the right time and we look forward to creating a signature property at One Daytona that represents the development’s famed motorsports heritage as well as its close proximity to the famous 23 miles of beach.”