Selina to Open Three NY Properties

NEW YORK—Selina has revealed plans for a second New York City location and a Woodstock, NY retreat, accelerating the company’s plan to open more than 15 hotels in the U.S. by 2020 following its recently announced flagship location at 138 Bowery in New York City.

Located in the heart of the Chelsea neighborhood, the company has confirmed its second NYC property—Hotel Americano—at 518 W 27th St. Opening this May, the 38,000-sq.-ft. property will have 126 beds and combine hotel, co-work, and food and beverage concepts with a year-round rooftop and living art gallery format, including in-room experiences inspired by the famous gallery district.

The company has also closed on a 27,000-sq.-ft. property on 6.5 acres of land in Woodstock, NY. Set to open this August ahead of the Woodstock Music Festival 50th anniversary, the property will include the brand’s signature Selina Music Studios and function as a retreat for artists and creatives.

Selina revealed its flagship New York City location at 138 Bowery in December 2018. The 63,000-sq.-ft. property—which is currently under development and planned to open in June—will have hotel, co-work, retail, and food and beverage concepts, including an expansive rooftop and communal spaces that will be activated year-round by artists and musicians, with an on-site residency program and artist and recording studios.

According to Selina’s president, Yoav Gery, the locations will be the first of many as the culture-centric company doubles-down in the U.S. ”The rate with which we’re growing across the world has proven the demand for our experiential hospitality model,” Gery said. “We’re excited to bring the flavor of Latin America—where we first launched—together with the cutting-edge technology coming out of our Tel Aviv-based innovation team, to develop highly creative and connected hotel and co-working spaces across the U.S.”

With more than 40 additional properties currently under development in Latin America, Europe and North America, including three Miami locations set to open this year, the company reports that it is actively seeking properties across the West Coast, Midwest, Southwest and Southeast of America, including urban, desert and coastal locations.