sbe Unveils Mondrian Brand in New York

NEW YORK—The Mondrian Park Avenue is scheduled to open here this fall. Initially conceived as an SLS designed by Philippe Starck with a culinary concept by José Andrés, the project evolved after sbe’s acquisition of Morgans Hotel Group in late 2016, and a renewed focus was placed on bringing the Mondrian brand to new markets around the world.

There will be 189 guestrooms and suites, as well as 7,000 sq. ft. of meeting and event space with a private rooftop meeting room. Originally a 15-story office building built in 1918, five floors were added during the hotel conversion elevating the property to 20 stories tall.

In terms of F&B, there will be a 120-seat culinary concept, Cleo, helmed by chef Danny Elmaleh. With locations in Los Angeles, Las Vegas and Miami, this will be the first Cleo to open in New York and fifth for the brand overall. Cleo draws from a variety of influences and offers a modern twist on the ingredients and cultures of the eastern and southern Mediterranean.

Referring to the project on Park Ave., Sam Nazarian, founder and CEO of sbe, stated, “The Mondrian brand aligns perfectly with the NoMad neighborhood and is an extremely valuable brand for sbe. Its international allure is why we chose to give it priority in New York, and I’m excited that this property will be sbe’s first collaboration with New York’s real estate powerhouse family, David Moinian and Moin Development. We’re also proud to team up with celebrated hotelier Stephen Brandman and Journal Hotels to bring the spirit of the brand to life in New York City.”

The Mondrian Park Avenue building is owned by Moin Development, which has licensed the Mondrian brand for this project from sbe, and will be managed by Journal Hotels.