NEW YORK—International hospitality group Sbe has partnered with Tidal, a global music streaming and entertainment platform. This partnership is bringing the streaming service to Sbe venues in the U.S. and U.K. The companies will collaborate on music-driven brand experiences across the Sbe portfolio.
The partnership was unveiled on Oct. 19, at Taste of Sbe LA, Sbe’s annual culinary showcase. The celebration featured a live performance presented by Tidal from Academy-Award winning artist, actor and activist Common. In the coming months, the brands will collaborate on events during Art Basel, Miami Music Week, Coachella and Super Bowl.
“Music represents an important part of the Sbe brand experience, and we are excited to partner with a such a dynamic group as Tidal, to bring entertainment and guest experience to the next level at our properties,” said Sam Nazarian, founder/CEO, Sbe. “The collaboration with Tidal is reinforcing our progression to work with the most innovative global platforms in the market and to provide the most forward-thinking technologies to our properties’ owners, and, more importantly, our guests.”
Lior Tibon, COO, TIDAL, added: “Music is a major contributor to the ambiance of any space or event. The Sbe group created a welcoming and sophisticated environment for their guests across properties and our soundtrack will undoubtedly take the experience to the next level.”
Upgrading the guest experience, Tidal will curate custom soundtracks across key locations in Sbe properties, including, SLS, Delano, House of Originals, Mondrian and Hyde. Beginning with Delano Miami later this year, the lobbies, pools, lounges and restaurants will feature Tidal’s playlists and include jukebox installations in-lobby. Guests of select Sbe properties will be able to enjoy Tidal as in-room entertainment through a dedicated content channel.
Through the partnership, both brands will provide exclusive offers and benefits to their respective customers. Sbe guests will receive a free three-month Tidal HiFi subscription followed by 20% off annually where they will have access to the platform’s extensive library of more than 60 million songs, 250,000 high-quality videos and a robust catalogue of original video series. Tidal members will be given access to exclusive benefits when staying at Sbe properties including the fourth night free during consecutive stays, complimentary upgrades and late checkouts (pending availability).