San Francisco Gets a Proper Hotel

SAN FRANCISCO—This summer, a flatiron hotel building on the corner of 7th and Market will be reborn as San Francisco Proper Hotel. Each Proper experience is an ode to its city, and in this case, San Francisco serves as the hotel’s muse, according to the company.

“Proper Hospitality and The Kor Group have been committed to helping develop this dynamic community, investing significant time and resources into delivering our first flagship hotel and our own unique brand of taking care: of guests, of a building, of a neighborhood,” said Alex Samek, co-founder of Proper Hospitality and principal of The Kor Group.

Designed by Kelly Wearstler, a crumbling facade has been stripped away to reveal Beaux Arts elements, and the historic lobby has been restored by local artisans, who employed centuries-old techniques to showcase its accumulated history.

“While carefully preserving the original elements of this classified landmark, we looked to bring something new to San Francisco by collaging a reimagining of past, present and future,” said Wearstler. “The spirit of pre-modernist European influence, hand-selected vintage furnishings, and works by local artists are all part of the warm, inviting design mix.”

In the hotel’s 131 guestrooms, there are curated amenities such as Aesop bath products, Vifa speakers, Aireloom mattresses and Bellino linens.

In addition, F&B options will include four distinctive concepts that weave together in a series of indoor/outdoor spaces.