Royal Philips Expands Licensing Agreement With Funai

ALPHARETTA, GA—Royal Philips Electronics and Funai Electric Co. Ltd of Japan have expanded their brand licensing agreement under which Funai assumed responsibility for the sourcing, distribution, marketing and sales of Philips consumer televisions to also include all Philips hospitality and healthcare television activities in the U.S., Mexico and Canada. 

The agreement will take effect on Oct. 1, 2010 and affords Funai exclusive rights to use the Philips brand name for its hospitality TV offerings in North America. The agreement secures the continued presence of Philips branded televisions in North America in a model that upholds the premium design and technology standards recognized as Philips, according to the company.