Row NYC Implements StayNTouch’s Solutions

BETHESDA, MD—Row NYC, an independent 1,331-room hotel in Manhattan, has implemented StayNTouch’s cloud-based hotel software solutions.

The hotel has used the StayNTouch platform since mid-2015 and has seen property performance increase steadily since that time, according to the company. In December, more than 800 guests checked in using the StayNTouch mobile check-in service, Zest. In the same month, the company noted that Zest drove significant revenue for ROW NYC though Late Check Out offers.

“The new technology has been embraced enthusiastically by our guests,” said Maurizio Bonivento, GM of Row NYC. “The StayNTouch check-in system is generating positive feedback in our TripAdvisor reviews, past guests are recommending it—and, in turn, new guests are inquiring about mobile check-in when they make reservations. This is really just the tip of the iceberg. As more guests discover the convenience of the platform, I expect mobile check-in to be the primary check-in process in the future.”

Guests who provide an e-mail address in the reservation process receive an e-mail from the StayNTouch system that prompts them to begin check-in remotely. For guests who have not provided an e-mail, they receive an alert. “Receiving a room is ready alert means guests can check their bags and enjoy the city,” said Bonivento. “It is a real convenience for them to be notified in real-time when their room is ready to be occupied.”

In addition to mobile guest check-in, The StayNTouch solution allows on-property associates to check guests in anywhere on property via the StayNTouch Rover solution, a mobile/tablet extension of the hotel’s PMS.

ROW NYC has implemented three StayNTouch cloud-solutions on one platform: Zest, which enables guest pre-engagement and mobile guest services via mobile web, guest-enabled mobile check-in and checkout via smartphone or desktop, and the ability to review a bill, preferences collected, upsell opportunities and remote key fulfillment, among others; Rover, which overlays on top of the PMS bringing the front office functionality onto a mobile/tablet in a touch/graphic user experience; and Rover Housekeeping, which has a touch optimized user interface for full access to rooms-to-clean lists, room status, guest information and ability to update room status after servicing.