HONG KONG—Rosewood Hotel Group has introduced a new brand called KHOS. The hospitality group’s new brand concept is centered around business hotels with distinct lifestyle orientation inspired by the energy, art, innovation, creativity, style and dynamism of modern-day Asia.
KHOS is derived from the Mongolian word meaning “pair.” The hospitality group expects KHOS will establish a global footprint, matching the footsteps of its guests to capital cities and urban portals, up-and-coming business centers and resort destinations. The first KHOS hotels are expected to be announced and opened in 2018.
The KHOS guest will be one who demands high functionality where they stay, but requires practicality delivered with style, according to the company. Challenging the common interpretation of what a business hotel must be, KHOS will aim to fulfill the needs of a more contemporary, vibrant and collaborative work era. The company noted that within each of its communities, KHOS will also act as a gathering point for people to form bonds and gain mutual inspiration with like-minded influencers, those who are insatiably curious and gain their insight and motivation from a constantly stimulating global backdrop of cultures, art, design and cuisine.
In keeping with the KHOS spirit, traditional hotel facilities and services will be reconceived to create opportunities to spontaneously interact, relate and celebrate with fellow travelers. KHOS will also deliver an environment for repose and reflection—time to unwind, meditate and create—all essential components of a lifestyle in which work and leisure are intertwined in one continuum. Meeting facilities have been reimagined, and event spaces designed for greater flexibility and sociability facilitating personal interaction along with business purpose.
Taking inspiration from the wealth of culinary traditions from all across Asia, the brand will aim to create authentic, artisanal, communal dining options. Innovative approaches to recreation and relaxation, of central importance to the KHOS guest lifestyle, will be applied in areas from spas and wellness facilities to business centers and executive lounges, according to the company.