HONG KONG—Margaret Yeung has been appointed VP of brand management and communications for Rosewood Hotel Group to spearhead the group’s overall strategic branding and communications, further strengthen brand awareness and market positioning, and continue development of the individual brands.
“This is a milestone year for Rosewood Hotel Group with our continued strategic growth and thoughtful global expansion. We are delighted to have Margaret join the group, and contribute through her in-depth knowledge of the luxury sector to the team,” said Thuy Tranthi Rieder, group VP of sales and marketing of Rosewood Hotel Group. “With a strengthened team, we look forward to creating many more innovative and unique experiences for our worldwide guests.”
Yeung brings more than 20 years of branding, marketing and strategy experience in the luxury, media, and digital arenas combining both client and agency advisory roles to Rosewood Hotel Group. Most recently, she was partner and director of Kalli Strategic Consulting for seven years providing strategic advisory, branding and marketing services for a diverse range of sectors across three continents, including Europe, Asia and North America. Her practice sectors included luxury product brands, private banking, classical musical and fine art, C-suite private groups, and more.
Previously, she held senior positions at Louis Vuitton Moet Hennessy (LVMH), World Presidents Organization (WPO) and Bulgari, leading branding and communications, business-to-business and business-to-consumer loyalty program development, digital strategy and strategic marketing plans.