Robust International Expansion Fuels Growth for Marriott

BETHESDA, MD—Last year, Marriott International Inc. had a productive year for signing development contracts outside North America, fueled by record signings in Asia and Europe, the hospitality group said.

Globally, at year-end 2017, the company operated or franchised more than 6,500 hotels and more than 1.25 million rooms, with a third of the rooms located outside North America. Marriott and its franchisees opened more than 470 hotels with more than 76,000 rooms around the world during the year.

Last year, the company signed more than 750 contracts for new hotels, representing nearly 125,000 rooms under long‐term management and franchise agreements. Its global pipeline grew to 460,000 rooms, with more than half located outside of North America.

Outside of North America, Marriott opened more than 140 hotels and approximately 30,000 rooms in 2017. In the Asia-Pacific market alone, the company opened 18,000 rooms and signed 31,000 rooms in 2017. Today, the Asia-Pacific market represents 15% of its global rooms, but nearly a third of the company’s pipeline. Greater China alone represents 8% of the company’s global rooms and 19% of the year-end pipeline. In Europe, Marriott opened 5,800 rooms and signed 12,000 rooms in 2017. Hotels in Europe represent 9% of Marriott’s global room distribution.

In North America, there were 329 hotel openings in 2017 and 482 contracts signed. Interest also grew in the Caribbean and Latin American region, with 19 hotel openings and 37 signed deals in 2017. In the Middle East and Africa region, Marriott opened 12 hotels and ended the year with 30 signed contracts.

In addition, Marriott seized on the growing demand for select-service hotels worldwide, signing a record 578 contracts for its 11 brands such as Courtyard, Moxy and AC. Outside of North America, select-service signings totaled 158 contracts with particular strength in the Asia-Pacific region. In North America alone, the company opened 270 select-service hotels and signed 420 select-service agreements.

Marriott continued its emphasis on driving economic value, not just room additions. Of the company’s room signings, nearly 80% were in the industry’s three highest-quality tiers—luxury, upper-upscale and upscale—which drive significant revenue per available room and fee revenue. At year-end, Marriott’s seven luxury brands were represented by 469 open hotels. The company’s luxury hotel pipeline totaled more than 200 projects, of which nearly half were under conversion or construction.

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