RMS launches web builder as hotel industry rebounds

RMS North America, a provider of property management systems (PMS) to the hospitality industry, has launched RMS Web, a website development service available to all hotels looking to grow their brand and online presence.

There is an elevated priority around consumer-facing websites in 2021. Consumers are savvy when researching travel options, along with a compressed booking window makes the need for hotels to update their sites more critical than ever.

RMS Web integrates with RMS’s cloud-based PMS or can act as a standalone site and features professionally designed websites with a reservation integration. Customized to individual customer needs and led by its specialized team of marketing experts, RMS Web is designed to increase search engine ranking, website traffic, bookings and revenue for properties.

“With the likelihood of travel increasing considerably by the end of 2021, the need for our clients to have access to cost-effective solutions that will directly impact their bottom lines is more critical than ever,” said Matthew Galbraith, director of operations of RMS. “Our clients are facing increased demand at a time when their customers are demanding enhanced online experiences. By integrating custom website solutions with our current property management and reservation technology, we are bringing easy to maintain interfaces to hoteliers that will, in turn, enhance their customer’s booking experience.”