RLHC to Replace In-Room Coffee with Lobby Coffeehouse Experience

SPOKANE, WA— RLHC (Red Lion Hotels Corporation) has revealed plans for Red Lion Hotels and Red Lion Inn & Suites to begin offering a lobby coffeehouse experience system-wide by the end of 2016, replacing in-room instant coffee, just as it is currently offered in the Hotel RL branded hotels.

“We will be known for our coffee experience,” said RLHC President & CEO Greg Mount. “We are rooted in the Pacific Northwest, where the coffee culture began, and we are focused on delivering that experience to our guests in our lobbies. As a result of this focus, we will end instant coffee in our guestrooms after 2016.”

Victrola Coffee is currently served complimentary in the lobbies of Hotel RL, which began with the August debut of the brand, Hotel RL Baltimore Inner Harbor. Victrola Coffee was founded in 2000 on Capitol Hill in Seattle. Victrola showcases the craft of coffee by barista-trained staff who prepare individual requests.

Whidbey Coffee, named for the Puget Sound island, will be served in the lobbies of Red Lion Hotels and Red Lion Inn & Suites by the end of 2016. The company has also planned perks for members of its Hello Rewards guest recognition program that will include eCodes for credit toward the purchase of Victrola and Whidbey coffee products online. Members will begin seeing these perks within the next 60 days.

“RLHC as a hotel company is genuinely invested in the coffee experience of its guests,” said Dan Ollis, president of Vibe Coffee Group, Inc. and owner of the Victrola Coffee and Whidbey Coffee brands. “Together, we are going to change the expectations of hotel guests for their morning fix.”