RLHC Signs Franchise License Agreement for Central California

BAKERSFIELD, CA—RLHC (Red Lion Hotels Corporation) will add a new location here, after signing a franchise license agreement with an owner.

RLHC has signed 10 franchise license agreements in 2015, contributing to the company’s goal of 100 hotels system-wide among its core brands in 100 weeks.

“This is just the right time to join the RLHC network,” said Sam Parabia, an owner of the hotel. “RLHC is now a national hotel company with great locations and an advanced guest management system, both of which we think will be a huge benefit to us.”

“We are really looking forward to working with these owners on branding and distribution for their property,” said RLHC Chief Franchise Officer Brian Quinn. “Bakersfield is a legacy city for our brands and our guests will appreciate our return to this market.”

Scheduled to convert in June, the future Red Lion Hotel – Bakersfield has 198 guestrooms, a restaurant and lounge, and 4,000 sq. ft. of meeting space, in addition to a fitness center, outdoor pool and spa, business center and WiFi. The owners are investing in an updated lobby, all new bedding for the guestrooms and expanding and renovating the fitness center. The meeting space was renovated in 2014.