BOCA RATON, FL—Cendyn, a cloud-based hospitality software and services company, was selected as the technology partner by RLHC (Red Lion Hotels Corporation) for the company’s CRM and “Hello Rewards” loyalty program.
Cendyn was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications and provide sophisticated guest intelligence, reporting and analytics, according to the company.
“It’s imperative for us to partner with companies that are at the cutting edge of their disciplines,” said Bill Linehan, EVP and CMO for RLHC. “In trusting Cendyn with our CRM and the ‘Hello Rewards’ loyalty program, we anticipate ROI for our owners and satisfied guests at our hotels.”
Cendyn will implement a guest intelligence solution that will collect data from multiple property systems to provide real-time, personalized communication to guests and roll out insight to staff for more than 1,100 hotels within the RLHC portfolio.
The enterprise Hotel CRM solution combines first and third-party data sources to deliver dynamically generated, one-to-one marketing across digital marketing channels: email, web, display, mobile and social.
“We understand the relationship a company has with its guests is a highly valued bond that we don’t take for granted,” said Charles Deyo, CEO of Cendyn. “That’s why it was important for us to be a partner who not only is able to anticipate guests’ needs in advance of their stay, but will use data-driven marketing to ensure RLHC guests are informed before, during and after their on-property experience.”