SPOKANE, WA—RLHC has relaunched Signature Inn, an upper-economy brand, now with the aesthetic of a boutique property.
The new concept, according to the company, will be fresh and colorful, inspired by the Golden Age of Travel and mid-century aesthetics.
“We have set out to create a modernized Americana experience that excites guests and also offers a solid return on investment to franchise owners,” said Greg Mount, president & CEO, RLHC. “Style and personality do not need to come at a premium when we can scale a unique offering. We take pride in the imagination behind this brand and in our ability to generate profit for our franchisees.”
Signature Inn incorporates an owner-first mindset and offers a straightforward and simple fee structure to meet the needs of today’s travelers, providing ongoing support to help franchisers grow their business, according to the company.
Red Lion Hotels was established in 1959 and is an international hospitality company engaged in the franchising, management and ownership of upscale, midscale and economy hotels under Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands.