RLHC Opens First GuestHouse International Franchise Location

SPOKANE, WA—RLHC (Red Lion Hotels Corporation) has opened a GuestHouse International property in Montesano, WA, making it the first GuestHouse franchise location RLHC has opened since acquiring the brand earlier this year.

“We believe RLHC offers the systems, technology and digital marketing that we need as operators,” said Anthony Chung, director of operations for the property. “We look forward to taking our commitment towards excellent customer service to the next level with RLHC.”

The recently renovated GuestHouse Inn & Suites Montesano is near several Western Washington destinations including Grays Harbor, Ocean Shores, Westport, and the southern end of the Olympic National Forest.

“We have experienced two firsts in the past few weeks,” said RLHC SVP & chief franchise officer Brian Quinn. “We opened our first GuestHouse International franchise and we made our brand debut for Hotel RL in Baltimore. Incidentally, this is our fifth hotel opening in the past few weeks among four brands.”

Since July 22, RLHC has opened this GuestHouse hotel, a new-build Red Lion Inn & Suites in Montana, Red Lion Hotels in Southeast Colorado and in Utah, and debuted the Hotel RL brand with the opening in Baltimore’s Inner Harbor. Year to date, the company has executed 15 franchise license agreements.

RLHC acquired the intellectual property assets and all hotel franchise license agreements of GuestHouse International, L.L.C. in April. The acquisition expanded the company’s national presence across by adding two recognized hotel brands with 73 GuestHouse International and Settle Inn & Suites franchise license agreements. The transaction more than doubled the RLHC brand portfolio from 57 to 130 hotels in 30 states.