RLHC Names New SVP and Chief of Revenue Optimization

SPOKANE, WA—RLHC (Red Lion Hotels Corporation) has named Calvin Anderson as SVP and chief of revenue optimization.

Anderson joins RLHC from Duetto, where he was VP of managed services. He also has senior revenue leadership experience from Hilton, Marriott and Highgate Hotels. He also served as an adjunct professor at NYU’s School of Professional Studies and Tisch Center for Hospitality & Tourism.

In this new role, Anderson will directly oversee all revenue management; work closely with global sales for contracting, quoting and corporate pricing strategy; and lead all aspects of RLHC pricing strategies, including, but not limited to, yielding, data analytics and incentive configuration. He will also co-sponsor all strategic marketing efforts through data analytics and attribution modeling.