DENVER—RLH Corporation signed its first Signature hotel since the brand’s refresh was recently introduced. The San Francisco property will feature eye-catching and exuberant style that is grounded in today while evoking a simpler time, according to the company.
Signature San Francisco will be in the SOMA district, and is being revitalized and repositioned from a dated hotel into a vibrant and bold boutique hotel experience through focused renovations to guestrooms and common areas. The property will have 34 guestrooms, including two suites, and will be outfitted with mid-century modern furniture, upgraded textures and complementary design elements to craft a retro-modern feel.
“Signature San Francisco is the ideal property for our first redesigned Signature hotel,” said Amanda Marcello, VP of brand management for Signature at RLH Corporation. “With distinctive mid-century modern design, Signature’s design intent and brand elements help a variety of assets gain modern style, market appeal and a differentiated brand identity, positioning properties to gain rate elasticity, increase revenues, garner customer attention and significantly improve return on invested capital for our hotel owners.”
Signature San Francisco will be located at 259 7th Ave., three blocks from Westfield Center and five blocks from Moscone Center. The hotel will have Apple TVs, mobile check-in and mobile key solutions.