BRUSSELS—The Rezidor Hotel Group has appointed Chema Basterrechea as its EVP and COO.
Basterrechea was COO at NH Hotel Group prior to his appointment with Rezidor. He worked for NHHG for more than 23 years, as CPP, managing director of different business units, SVP F&B, director of integration, merger integration officer and GM. He spearheaded a complete integration of all the different acquisitions: Benelux largest hotel chain, Golden Tulip Hotels, as well as Germany’s Astron Hotels and the Italian Hotel Chains—Jolly Hotels and Framon into NH Hotel Group.
Basterrechea will be responsible for all operational matters, including brand standards implementation, operating procedures, review of operating models and organizational efficiency to improve the company’s profitability and brand awareness. He will also identify new market segments and help expand the existing customer base of Rezidor and Carlson Rezidor Hotel Group.
Rezidor’s five senior area VPs across Europe, the Middle East and Africa; leaders of franchise services, safety and security, and food and drink will report to him.