BARCELONA, SPAIN—ReviewPro has published its Top Luxury Hotel & Brand Report for the second year running. The company analyzed almost two million online guest reviews published during 2014, evaluating a total of 2,330 properties that pertain to 117 luxury brands worldwide.
The report showcases the top brands and individual hotels based on the Global Review Index (GRI), the industry standard online reputation score, calculated from guest reviews from 161 online travel agencies (OTAs) and review sites in 45 languages. Besides overall guest satisfaction scores, the report also evaluates guest satisfaction performance for service, value, cleanliness and location.
According to the study, in terms of overall online guest satisfaction, Olare Mara Kempinski, Masai Mara (GRI 99%) was the best performing individual luxury hotel, Library Hotel Collection (GRI 95.3%) the best performing small luxury brand and Belmond Hotels (GRI 93%) the best performing large luxury brand.
The average GRI of the top 25 small luxury brands was 92.2%, 4% higher than the GRI of the top 25 large luxury brands (89.1%). The luxury hotel segment experienced a 36% surge in the total number of online reviews from the previous period (1,947,060 versus 1,429, 779).
Luxury hotel guests wrote on average 836 reviews per year per hotel, 80% of which were positive.
TripAdvisor continued to be the largest online review source for luxury hotels, generating 28% of total reviews. Booking.com overtook Facebook to become the second largest review source, more than doubling review volume within the year.