Research: Business Travelers Are More Health-Conscious On the Road

MINNEAPOLIS—Research by CWT, the B2B4E travel management platform, shows that awareness of maintaining healthy eating habits is growing momentum among business travelers. Overall, 38% of business travelers eat healthier while on the road. Asia-Pacific travelers are the most likely to eat healthier when traveling for business (46%) compared to travelers in the Americas (35%) and Europe (29%).

“Maintaining healthy habits while traveling is nearing the top of the priority list for travelers around the world,” said Niklas Andréen, CWT’s chief traveler experience officer. “At the end of the day, being in tune with what matters to your employees is indispensable for retaining and attracting the best talent.”

Travelers in Asia-Pacific are likely to work out more (33%) while abroad, compared to travelers in the Americas (23%) and Europe (21%). On the flip side, Europe business travelers are less likely to work out while on the road (48%) vs. travelers in the Americas (38%) and Asia-Pacific (32%).

Meanwhile, only 7% of travelers do not adhere to health and wellness routines when traveling. The percentage is higher among Europeans (10%) and Americans (8%), while travelers in Asia-Pacific are the least likely to steer away from their wellness routines (3%).

Since 2017, maintaining health and wellness routines while on the road has become an increasing priority for travelers. Across all regions, business travelers are striving to achieve their health and wellness routines regardless of where they are in the world.

CWT’s research also shows that hotel exercise rooms and equipment are the most common way for business travelers to adhere to their health and wellness routines (49%), followed by the hotel swimming pool (40%), and in-room hotel equipment such as yoga mats and stationary bikes (27%).