Red Roof Inks Deal for Multiple Hotels in Brazil

COLUMBUS, OH—Red Roof Inn is partnering with Brazil-based Nobile Hotéis to develop 35 to 40 properties, both new-builds and conversions, across Brazil over the next 25 years.

The first property, a conversion of an existing hotel, will open in Brasilia in 2015, according to the company. The exclusive master franchise agreement runs to 2040.

“Red Roof’s performance and track record were the precise impetus to attract a prestigious company with the caliber of Nobile Hotéis. The company has the management skills, standards, distribution systems and credibility to propel the Red Roof brand to the same standard of success it enjoys in the U.S.,” stated Andrew Alexander, president of Red Roof.

Established in 2008, Nobile Hotéis is considered the fourth largest hotel management company in Brazil. 

“Red Roof was the ideal partner to develop budget and economy segments in Brazil. It is a company with a great reputation, image and success, and we know our exclusive alliance with this quality brand will be integral to our growth and their’s,” added Roberto Bertino, founder/president/CEO of Nobile Hotéis.

“We know our premium experience at a value price is a combination that will attract new customers in new markets, especially those outside the United States, and we are confident that working with Nobile Hotéis will build the Red Roof brand across one of the most exciting destinations in the world—Brazil,” said Phil Hugh, chief development officer of Red Roof.