Red Lion Partners With TravelClick To Create New Platforms

SPOKANE, WA—Red Lion Hotels Corporation has partnered with TravelClick to create web and mobile platforms for a dynamic and interactive travel research and booking experience. Each hotel property will have its own unique hyper-local online storefront with information tailored specifically to its region. The result will use mobile, social media and interactive map technologies.

The new platforms will be released by fall 2012.

“Our hyper-local online experience will exploit the term ‘concierge’ on a whole new level,” said Harry G. Sladich, EVP/sales, marketing & distribution, Red Lion Hotels Corp. in a statement. “We aren’t going to tell our customers where to have breakfast, we’re going to tell them where everyone in town goes for the best breakfast. Our new web and mobile platforms will be all about giving our customers the inside scoop.”

Once the web and mobile platforms have launched, TravelClick will serve as Red Lion’s agency of record in all matters impacting search engine optimization, pay-per-click and display marketing.