CAPE TOWN, SOUTH AFRICA—Carlson Rezidor plans to launch the group’s new upscale lifestyle select brand here. The Radisson Red Hotel V&A Waterfront will open in late 2016 and be located at the V&A Waterfront.
Set on the edge of a natural harbor with the Table Mountain as its backdrop, the V&A Waterfront offers a mix of experiences ranging from shopping to exclusive entertainment. It also features prime residential and commercial property.
“Following the recent Carlson Rezidor signing of the Radisson Red Shenyang Hunan in China, we are now delighted to announce the first Radisson Red in EMEA in a location as prominent as the V&A Waterfront—giving our new brand both local and global visibility, and adding a vibrant new concept to this world class destination. Radisson Red is inspired by the trends of the highly connected, high-octane and design-savvy Millennial lifestyle,” said Wolfgang M. Neumann, president & CEO of Rezidor.
David Green, CEO of the V&A Waterfront, added: ‘’Radisson Red is an exciting, creative and innovative offer in the lifestyle select sector, and it is a coup to have the first hotel in EMEA at the V&A Waterfront. We believe an internationally branded and marketed hotel will add to our existing portfolio and meet the increasing demand for such accommodation. In addition, this new concept is key to the continued development of the district and its mixed-use appeal.’’
The signing also strengthens Carlson Rezidor’s presence in Cape Town, where the group now operates five hotels with almost 800 rooms of the brands Radisson Blu, Radisson Red and Park Inn by Radisson, and further solidifies Carlson Rezidor’s African pipeline: with 30 hotels and 6,500 rooms, the company has the largest pipeline of hotels and rooms under development on the entire continent.
Featuring offers and services such as paperless check in and 24/7 deli & bar, Radisson Red highlights a new hotel philosophy. “This transaction marks the launch of our brand in a key destination. Radisson Red complements our global brand portfolio ranging from midscale to luxury, and unlocks commercial value by capturing the growing guest segment of the millennial travelers. Set for ambitious growth in urban locations, the brand targets 60-plus hotels worldwide by the year 2020,” said Elie Younes, EVP & chief development officer of Rezidor.