PALMA, SPAIN—Hotelbeds has entered into a preferred partnership with Radisson Hotel Group. Through this agreement, Radisson Hotel Group will distribute via Hotelbeds’ network of more than 60,000 B2B travel buyers such as tour operators, retail travel agents, airlines and loyalty programs across more than 140 source markets worldwide.
At the same time, Hotelbeds’ customers will gain access to preferential rates and availability across Radisson Hotel Group’s portfolio of more than 1,100 hotels in more than 120 countries worldwide, representing seven brands including Radisson Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Hotelbeds’ portfolio of 60,000 B2B travel buyers will offer Radisson Hotel Group incremental, high-value bookings from non-domestic markets that typically book further in advance, pay more per room, stay for longer, cancel less and spend more at the property, according to the company.
Radisson Hotel Group will distribute its hotel rooms through Hotelbeds’ two main channels: the wholesale distribution channel that operates under the Hotelbeds brand, and the retail channel, Bedsonline, that caters to retail travel agents.
“Radisson Hotel Group is one of the world’s largest hotel groups and we are delighted to sign a preferred partnership with them,” said Mark Redmond, head of global chains at Hotelbeds. “Once restrictions are removed and travel begins again, I am certain that our 60,000 B2B travel buying clients will be very excited about gaining access to special rates and availability for Radisson Hotel Group’s well-known brands such as Radisson Blu, Park Plaza or Park Inn by Radisson.”
“Through the alliance with Hotelbeds, we have access to a leading and strategically important B2B distribution network, including both wholesale and retail distribution worldwide through Bedsonline,” said Eric de Neef, EVP & global chief commercial officer at Radisson Hotel Group. “As we start to reboot, reshape and reboost the business after the peak of the crisis, we want to continuously extend our sales reach, and Hotelbeds is the right partner to achieve this. We look forward to working with Hotelbeds to not only grow overall bookings together but, more importantly, to grow incremental, high-value bookings.”
Both Radisson Hotel Group and Hotelbeds support and endorse the “Safe Travels” protocols of the World Travel & Tourism Council (WTTC), which are aimed at helping restart the global tourism industry.
To reinforce the message of health and safety, Hotelbeds has recently launched Safe2Stay, a filter category that consolidates and displays in the booking process the hotel properties that are following the different COVID-19 health and safety protocols and certifications that travel industry companies, tourism boards and lobby groups have recently created.
This category covers the Radisson Hotels Safety Protocol, which is a program of in-depth cleanliness and disinfection procedures to further strengthen the hotels’ existing sanitation, cleanliness and disinfection guidelines.