INTERNATIONAL REPORT—Radisson Hotel Group has launched Radisson Meetings, its new global meetings and events offering.
Available across the group’s seven hotel brands, Radisson Meetings is developed around the three core elements of successful events—personal, professional and memorable—while being 100% carbon neutral through offsetting.
Meetings and events play an important part in Radisson Hotel Group’s ambitious five-year plan, the company reports. The launch of the program represents an important milestone in reaching its goal of becoming the market leader in this segment and customers’ first choice for their meetings and events.
“Radisson Meetings represents our commitment to deliver a personal, professional and memorable service to our guests, and to respond to changing market trends and expectations,” said Eric De Neef, EVP/global chief commercial officer with Radisson Hotel Group. “We are investing in our meeting venues at our 1,100-plus hotels worldwide, in training of our teams, and in technology. A state-of-the-art IT infrastructure and distribution platform are core elements helping us to deliver our brand promise. Finally, all Radisson Meetings are carbon neutral—we are the only hotel group worldwide to automatically offset any carbon footprint at no cost to our customers.”
Radisson Meetings makes every meeting personal through its team of meetings and events professionals, who are trained to take a solution-focused approach and to design solutions around each client’s individual requirements, according to the company. Excellent customer service is one of the factors that matters most to event planners when selecting a venue. That is why Radisson Meetings promises a dedicated point of contact throughout the planning process who will provide support and recommendations, as well as on-site, on-demand support at the touch of a button during the event.
Radisson Hotel Group is committed to making a multimillion investment across its portfolio in new audio-visual technology and improved facilities. This investment will help the group deliver on its promise to provide a professional and consistent quality service across its entire portfolio. Implementation has already been completed in 55 properties across 11 countries in EMEA and will be progressively rolled out globally across the group’s portfolio by the end of the five-year operating plan in 2021.
With the launch of the program, the company automatically offsets the carbon footprint of every meeting or event taking place at its hotels worldwide, at no cost to attendees or organizers. To do this, Radisson Hotel Group has teamed up with First Climate, one of the largest carbon offsetting organizations in the world.
For each meeting, the carbon footprint is calculated and then offset through First Climate by supporting projects that combat climate change and have a positive sustainable development contribution in Peru, Kenya and India or invest in wind energy in Turkey and the U.S. All selected projects are Gold Standard or Verified Carbon Standard certified. Furthermore, Radisson Meetings focus on ongoing efforts to minimize food waste and eliminate single-use plastics.
Radisson Rewards for Business, the group’s loyalty program for event planners, is also an important component of the Radisson Meetings concept. Members can earn points toward rewards for all bookings at all Radisson Hotel Group brands.