INTERNATIONAL REPORT—Radisson Hotel Group revealed at the brand’s 2018 Asia-Pacific Business Conference in Batam, Indonesia, its new strategic partnership with Hainan Airlines, a Chinese carrier.
There are numerous synergies between the companies, which are part of the same family of brands—Hainan Airlines is owned by HNA Group, a China-based Fortune Global 500 company, which is also a majority owner of Radisson Hotel Group.
The strategic cooperation of these two global companies will covers several areas, including a loyalty program partnership, as well as coordinated marketing and social media campaigns.
To kick off this partnership, members of Radisson Rewards, the global rewards program from Radisson Hotel Group, will be able to redeem their points for flights with Hainan Airlines and nine other leading carriers under the Fortune Wings Club frequent flyer program.
Radisson Rewards members will now be able to exchange Radisson Rewards points for Fortune Wings (FW) points. Fortune Wing Club members who are guests at Radisson Hotel Group’s global collection of more than 1,100 properties can redeem their earned Radisson Rewards points for free flights on Hainan partner airlines, free room nights, gift cards and more. This partnership will be promoted via both companies’ marketing and social media channels, including WeChat and Weibo.
“As a member of HNA’s family of brands, Radisson Hotel Group joins an extensive global network of like-minded companies, and brings its products and services to key feeder markets like China. We are delighted to offer our loyal guests the chance to experience the five-star service of Hainan Airlines and its sister carriers through this rewarding new partnership. We also look forward to opening our global hotel network to Fortune Wings Club members,” said Eric De Neef, EVP and global chief commercial officer, Radisson Hotel Group.
The partnership will see 10 Radisson Rewards points equivalent to one Fortune Wings point, with the minimum redemption being 2,000 Radisson Rewards points, which converts to 200 Fortune Wings points.
To celebrate this partnership, Radisson Rewards members will be able to take advantage of double points when they convert their points to Fortune Wings points from July 2-31. Fortune Wings points can then be redeemed for flights with 10 airlines under the Fortune Wings Club: Hainan Airlines, Grand China Air, Tianjin Airlines, Hong Kong Airlines, Lucky Air, Capital Airlines, Fuzhou Airlines, Suparna Airlines, GX Airlines and Urumqi Air.