ATLANTA—IHG (InterContinental Hotels Group) is working with online and mobile food-ordering company Grubhub, and provider of online restaurant reservations, OpenTable, to offer members a takeout and dining out point earning benefit for using either service via IHG channels.
These collaborations make IHG Rewards Club, the loyalty program for IHG, the first hotel loyalty program to offer members consistent point-earning benefits for ordering delivery to the hotel or dining on or off property, according to the brand.
The Grubhub integration will be offered across markets where Grubhub is available in more than 1,000 hotels in the U.S. for guests staying at the Holiday Inn Express, Staybridge Suites and Candlewood Suites brands.
The OpenTable integration is global; starting now IHG Rewards Club members can access OpenTable via IHG channels and book reservations at any OpenTable restaurant in the U.S., including those at select IHG hotels, with the restaurant options expanding to the U.K. and Australia by the end of this year.
Members will earn 500 IHG Rewards Club points for their first completed OpenTable reservation via IHG channels. With each subsequent completed reservation via IHG channels, they will earn 300 points for dining at a restaurant at an IHG hotel or 150 points for any other restaurant reservation. This is in addition to the existing benefit for IHG Rewards Club members to earn 10 points for every dollar spent at restaurants at IHG hotels (excluding Kimpton) and billed to their folio.
Members will earn 500 IHG Rewards Club points the first time they order via IHG channels with Grubhub and 250 IHG Rewards Club points for each subsequent Grubhub transaction via IHG channels.
To earn points for using OpenTable or Grubhub, members must order or book through IHG channels, including the IHG App, IHG website and IHG Connect, the on-property WiFi experience at IHG properties.
Liz Crisafi, head of loyalty, partnerships and portfolio marketing, the Americas, IHG, said: “Our members have told us that they want more ways to earn while dining with us, and now these innovative programs with OpenTable and Grubhub are an easy way to get rewarded, whether ordering delivery to their hotel room, dining at the in-hotel restaurant or grabbing a bite on the road. These new benefits now give our members the ability to create an even better food and beverage experience and represent another great way we are evolving our program to meet their needs throughout the entire travel process.”