CHICAGO—Preferred Hotel Group today launched iPrefer, a points-based consumer loyalty program for its global collection of independent hotels.
The program rewards travelers with points on qualifying hotel stays that can be exchanged for reward certificates redeemable like cash toward expenditures at hundreds of participating properties across the Preferred Hotel Group. In addition, iPrefer extends members-only benefits such as complimentary Internet during every hotel experience.
The new program is a revamp of the Group’s “I Prefer” loyalty program, which debuted in 2006.
“The new structure of iPrefer extends the undeniable value of frequent-stay programs to independent hotels worldwide, allowing them to better compete with hard brands by incentivizing travelers with points, status and a flexible redemption process,” stated Lindsey Ueberroth, president of Preferred Hotel Group. “iPrefer is a game changer. For the first time, one-of-a-kind hotels can maintain their independence and reap the benefits of a points-fueled global loyalty program.”
iPrefer members will receive one point for every dollar spent on net room reservations at participating hotels booked through eligible channels, which include iPrefer.com, Preferred Hotel Group distribution channels, GDS and hotel direct. Upon check-in, participating hotels also will extend a variety of complimentary benefits to iPrefer members based on their tier status, which is determined by points earned during a 12-month period.