Preferred Hotel Group Appoints New Director of Group Sales Events

CHICAGO—Preferred Hotel Group has appointed Laura Crugnale as director of group sales events. In her new role, Crugnale will manage all group sales events, including continuing education conferences, that Preferred Hotel Group hosts globally, with responsibilities spanning the marketing, planning and execution phases.

Most recently, Crugnale served as director of sales for The Allison Inn & Spa, a member of Preferred Boutique. During her tenure at the acclaimed property, she oversaw the hotel’s pre-opening sales efforts and generated year-over-year growth for five consecutive years.

Previously, Crugnale owned and operated two businesses, including the Restaurant Oceana in Phoenix and Crugnale & Associates, a San Francisco-based company that specialized in sales and marketing for small independent hotels located in the western United States and Mexico.   

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