SPOKANE, WA—RLHC (Red Lion Hotels Corporation) is launching a series of new technology initiatives—a new in-room Apple TV experience and an updated Hello Rewards app with new check-in/check-out and digital room key features. The new offerings are powered by the Monscierge Connect platform integrated with the hotel’s property management system.
“These are our next steps in the ongoing evolution of developing emerging technology to reduce friction for our guests,” said RLHC CEO Greg Mount. “Streamlining guest interactions and improving daily operational efficiencies that translate into fewer overall guest inconveniences remain our focus at RLHC.”
RLHC is beginning deployment of Apple TV throughout hotels within its Hotel RL brand. The Apple TVs will deliver a seamless in-room television experience via a number of different RLHC apps, incorporating aspects of the properties’ local free-to-guest TV offering DirectTV, device management and iTunes user security. The app will also have content from the Hotel RL Living Stage, which highlights local talent and artists performing live onsite across the Hotel RL brand.
With Apple TV, RLHC seeks to connect the in-room experience to the complete guest journey offered to its guests. It begins pre-arrival with SMS messaging between the hotel and guest, then prompts the user to download the Hello Rewards application. Once the guests have arrived onsite, the journey continues with self-serve check-in options, digital mobile keys, communication and requests from guests to staff, and additional onsite touchpoints such as digital signage displaying local recommendations and travel information.
“Exceeding the expectations of our guests through technology innovation is central to the RLHC mission,” said RLHC Chief Information Officer John Edwards. “The new Hotel RL in-room experience on Apple TV will provide our guests with a rich, engaging and personal experience, putting them in control of their stay. The app is also tailored to deliver exclusive content and conveniences that will make our guests’ stay even more unique.”
RLHC’s Hello Rewards App for iOS now provides the ability to check in and check out via an iPhone, as well as managing loyalty membership accounts and redeeming rewards. RLHC is also introducing digital keys for the first time in the Hello Rewards app, making it available throughout Hotel RL properties.
In addition, two frictionless hospitality solutions that RLHC and Monscierge are also rolling out include arming valet staff with Apple Watch and introducing self-service iPad kiosks for lobby areas. Using the Monscierge Connect Staff app, valet staff can manage and action car retrieval requests from their hotel-issued Apple Watch without physically being present at the hotel’s valet stand.