FT. LAUDERDALE, FL—Playa Hotels & Resorts has promoted two key executives on its leadership team: Karen Callahan to VP of marketing and public relations, and Pilar Arizmendi-Stewart to VP of sales, marketing and product, Mexico and Latin America.
Both joined the company as directors in 2014 when Playa was launching the newly created Hyatt Zilara, an luxury all-inclusive resorts for adults, and the Hyatt Ziva luxury all-inclusive resorts for guests of all ages.
Callahan leads Playa’s U.S. and Canada marketing and public relations team and brings more than 20 years of experience as a travel industry leader. She has held senior management positions with United Airlines, Renaissance Cruises, Online Vacation Center, Vantage Deluxe World Travel and Regent.
Arizmendi-Stewart has been leading the sales, marketing and public relations teams in Mexico and Latin America. In her new role, she will be overseeing Playa’s tour operators and online travel agencies in the U.S., Canada, Europe, Mexico and Latin America. Before joining Playa, she was director of sales and marketing at Las Brisas Hotel Collection, owners of Las Brisas Acapulco & NIZUC, for 21 years. She has also held key positions at Westin/Starwood Resorts.
“It has been an impressive two years for Playa Hotels & Resorts as we’ve successfully opened new resorts throughout Mexico and in Jamaica,” said Kevin Froemming, EVP and chief marketing officer, Playa Resorts Management. “Both Karen and Pilar have made exceptional contributions to our growth. It is a pleasure to have their leadership and insight as we continue to expand the acclaimed ‘evolution of all-inclusive’ to additional prime oceanfront luxury resort destinations.”
The promotions were revealed as part of the company’s gala opening event at the new Hyatt Ziva Cancun last week.