DENVER—Industry veteran Peter Nichols has joined Richfield Hospitality as SVP/business development.
Nichols will head all business development efforts for the company, including third-party management and investment opportunities.
“Pete has a tremendous history in this industry and brings a strategic discipline to our development processes and team,”stated Will Loughran, Richfield Hospitality’s SVP/sales and revenue strategy. “His leadership and experience will be a great asset to the company and our aggressive growth strategies.”
Before joining Richfield, Nichols was VP/development for Waterford Hotel Group and previously was a VP with Hodges Ward Elliott. Earlier in his career, Nichols served as president and founder of Signature Hotel Group and as a regional/general manager for Promus Hotels.
“With performance metrics continuing their upward trend, owners are looking to capitalize on the upswing by exiting assets, reinvesting in new acquisitions and changing management where needed,” stated Nichols. “The hotel industry could set a new high watermark over the next 12 -18 months and I look forward to helping the Richfield team capitalize on the exciting, challenging times ahead.”