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PAR Springer-Miller Adds Jim Rowe as Director of Sales

STOWE, VT—PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation, has expanded its sales team with the addition of Jim Rowe as director of sales in North America.  

Rowe’s primary role will be to drive the growth of the ATRIO hospitality technology platform.

“With the demand for a true cloud-based PMS and the market acceptance of ATRIO in North America, we need to increase the size of our sales team to capitalize on the opportunity,” stated Victor Vesnaver, SVP of sales and marketing for PAR Springer-Miller. “Jim represents a strategic addition to the ATRIO team bringing with him a wealth of experience in the hospitality technology space. We are delighted to welcome Jim to PAR Springer-Miller.”

Rowe joins the ATRIO team from Newmarket International where he was a regional director of sales. Prior to that he worked as a director of business development for SoftBrands.

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