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Panama Jack, Playa Hotels & Resorts to Create Panama Jack Resorts

CORAL GABLES, FL—Panama Jack is licensing Playa Hotels & Resorts, the owner of all-inclusive resorts in Mexico and the Caribbean, to develop and operate Panama Jack branded resorts. The initial properties, Panama Jack Gran Porto in Playa del Carmen and Panama Jack Gran Caribe in Cancun, are existing Mexican resorts. This collaboration marks Panama Jack’s entry into the resorts sector.

Both properties will undergo an in-depth conversion with significant upgrades scheduled to begin this year. The resorts are expected to reopen under the new brand late 2017. Plans for the rebranding include a restaurant, two bars, furnishings, in-room amenities, signage and uniforms. Each resort will also have a Panama Jack retail store featuring the brand’s signature suncare products, apparel, home furnishings and beach accessories.

Kim Manna, CEO of Panama Jack, said, “This is the natural evolution of our brand, confirming its preeminence in the casual lifestyle market. Consumers who enjoy our products at home and on the beach will now, as vacationing guests, have the opportunity to experience the brand as a destination where they can create their own adventures and memories with family and friends.”

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