IBIZA, SPAIN—Spanish hotel company Palladium Hotel Group has revealed plans for a new brand, Bless Collection Hotels, targeted at the contemporary luxury market. The brand builds on the company’s city-center and beachside hotel portfolios.
Set to open in November, Bless Hotel Madrid will be located in the heart of the city on Calle de Velázquez and will comprise 111 rooms, a rooftop pool, spa and gym, a gourmet restaurant, three bars and conference spaces. A second Bless Collection Hotel will open in Ibiza in 2019.
The restaurant will be led by Basque chef Martin Berasategui. With eight Michelin stars, he holds more than any other Spanish chef.
Spanish designer and architect Lázaro Rosa-Violan is developing the hotel’s interiors, which will incorporate an authentically Madrid spirit and flavor, according to the company. Key design features of the Bless Collection Hotels will include sensory architecture that will define the hotel ambiance, collaborative work spaces, social areas and charge points.
“The new upscale Bless Collection Hotels brand will leverage our position in the contemporary luxury market and draws on our existing experience within the lifestyle sector,” said Abel Matutes, CEO of Palladium Hotel Group. “The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic of travelers who are looking for a combination of business and leisure. With Bless Collection Hotels, we are catering to this audience by amplifying the experiences that Palladium Hotel Group is already known for, such as convenience, premium services, high-tech facilities, exceptional design credentials, excellent gastronomy options, and super-fast WiFi, as well as state-of-the-art health and wellness services.”
The appetite for expansion follows the company’s recent successes with upscale brands and expansion opportunities in target destinations, according to the company. Palladium Hotel Group continues to place a big bet on its strategies for international expansion and repositioning; this launch is the first of a series of new hotel openings that the company plans to announce in the next few months.
Palladium Hotel Group’s onward expansion will focus on stylish districts in cosmopolitan cities and premium vacation beach destinations, according to the company. Art and entertainment offerings will draw on the destinations’ cultural agendas and will include DJ sets and live music; fashion shows; pop-ups; and performance, visual art and photography exhibitions.
The company has signed a management contract with investment groups Grupo Didra and AINA Capital for the Bless Collection hotels.