WASHINGTON—Officials of Recreation One Stop (R1S), a program of the federal government dealing with online travel, reservations, and vacation trip planning on public lands, will host “Explore Your America,” an outreach event October 17-19, at the DoubleTree by Hilton Hotel in Bethesda, MD.
The purpose of the event is to familiarize hospitality-focused technology and marketing groups with Recreation.gov. “Recreation.gov is the exclusive online portal to explore recreation opportunities available on U.S. federal lands,” said Lynne Beeson, R1S program manager. “This event is designed for businesses who may want to bid on the opportunity to sustain, grow and re-imagine this high-volume online reservation portal. We view this as an opportunity to rethink how to best market and support travel-related services on public lands. Technology has taken huge strides over the past few years, and we believe there is tremendous opportunity to dramatically upgrade the way we interact with our customers.
“The ‘Explore Your America’ event will not only allow companies to better familiarize themselves with our technology portal, but it also provides a forum for those same companies to make recommendations on the future of the site,” Beeson added. “In the final analysis, we’re looking for hospitality-focused technology and service companies that are interested in operating the site and its potential accompanying support elements, such as reservations, call centers, mobile applications and social media capabilities.”
At the event, R1S will outline the approach the government will use to continue discussions with vendors who are interested in eventually redesigning and repurposing the existing portal.