PONTE VERDA BEACH, FL—The PGA Tour and Omni Hotels & Resorts have reached a sponsorship agreement through 2022 designating Omni as the official hotel partner of the PGA Tour and PGA Tour Champions. The deal represents Omni’s first major league-wide sponsorship.
In celebration of the two-year anniversary of Omni’s “Say Goodnight to Hunger” program, the company will help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event. The meals will be donated through the local Feeding America food bank in each tournament’s home city in the United States. For international Tour stops, donations will be made to food banks in those regions. On average, more than 60,000 birdies and eagles are recorded annually on the tour.
“This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership,” said Peter Strebel, president of Omni Hotels & Resorts. “We wanted to include the Tour cities in our ‘Say Goodnight to Hunger’ program so we can give back and help more families.”
Omni’s collection of 60 luxury hotels includes 12 golf resorts with more than 25 golf courses designed by golf architects. Championship courses include the Cascades Course at The Omni Homestead in Virginia; the Donald Ross-designed courses at The Omni Grove Park Inn in North Carolina and Omni Mount Washington in New Hampshire; and the recently redesigned Fazio Foothills at Omni Barton Creek in Texas.
As an official marketing partner of the PGA Tour, Omni will provide a variety of benefits to players, including the highest-level membership in Omni’s Select Guest loyalty program and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.
“We are pleased to announce a new long-term relationship with a leader in luxury hotels and resorts,” said Brian Oliver, EVP of corporate partnership at the PGA Tour. “Our players and their families will enjoy experiencing all that Omni properties have to offer. In addition to a terrific opportunity to showcase Omni’s properties, this relationship highlights our shared commitment to giving back. We are excited to help highlight and advance Omni’s commitment to feeding families and reducing hunger nationwide through its ‘Say Goodnight to Hunger’ initiative.”