Omni Partners with Dallas Cowboys on New Headquarters Hotel

FRISCO, TX—The Dallas Cowboys and Omni Hotels & Resorts are partnering to develop a new hotel at the future site of the Cowboys World Headquarters here.

The Omni Frisco Hotel will feature 300 guestrooms, meeting space and a ballroom, and several food and beverage experiences, including a rooftop pool deck. The property will be one of the only full-service upscale hotels in the area, and serve as a cornerstone of the mixed-use development, which will be anchored by the Dallas Cowboys World Headquarters and Frisco’s Multi-Use Event Center.

Located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway, the Cowboys World Headquarters will be the new home to the NFL team’s entire football operations, including administrative offices, coaches’ offices and the Dallas Cowboys Cheerleaders. The mixed-use development will be built on approximately 66 acres remaining of the 90-acre tract. Planned uses for the development also include additional corporate offices, retail and restaurants. 

“We could not be more proud of our partnership with Omni Hotels & Resorts, a Dallas-based company with a proven track record of successful ventures nationally, including two projects right here in the Metroplex—the Omni Dallas and Omni Fort Worth Hotels,” stated Stephen Jones, COO and EVP for the Dallas Cowboys. “Omni is one of the country’s top-rated luxury hotel brands, popular with business travelers and vacationers alike. As one of the most recognizable and popular brands in the world ourselves, it makes perfect sense that we would team up to bring to life this extraordinary development.”