DALLAS—Omni Hotels & Resorts has appointed Daniel Surette to VP of sales. With more than 30 years in the industry and 20 years of senior-level sales leadership experience, Surette will be responsible for creating and implementing revenue-generating strategies across the entire luxury hotel brand. Surette will oversee Omni’s global sales team as well as its field area and regional directors of sales and marketing to set budgets and reach business plan objectives. He will report to Peter Strebel, CMO and SVP of sales.
Prior to joining Omni, Surette worked at Starwood Hotels & Resorts Worldwide Inc. for more than 15 years. He most recently served as the VP of North America sales and field marketing where he oversaw a large team of regional digital marketing experts handling sales and marketing for 400 Starwood properties. Surette previously worked with Hyatt Hotels Corporation for more than a decade, serving in sales and marketing roles.
Surette attended Johnson & Wales University where he earned a degree in hospitality management. He has been a member of several professional organizations over the years, including Meeting Professionals International (MPI), Professional Convention Management Association (PCMA) and Hotel Sales & Marketing Association International (HSMAI).