DALLAS—Omni Hotels & Resorts has promoted Peter Strebel, a 30-year-plus veteran of the hospitality industry and former president of Wyndham Hotel Group, to be its next president.
He has been with the brand for 20 years total, most recently serving as CMO/SVP of sales. As president, Strebel oversees the growth and expansion plans the brand has in the pipeline.
“Peter’s commitment and passion for the brand will position him as a solid leader for the organization,” said Blake Rowling, president of TRT Holdings Inc., parent company of Omni Hotels & Resorts. “With his operational management expertise and keen attention to building brand awareness, he will continue to lead Omni down the path of great success.”
In his previous role, he was charged with driving business development strategies to increase revenue and capture market share for the luxury hotel brand. As part of the company’s multichannel marketing operations, he oversaw several departments including revenue management, global sales, e-commerce, customer loyalty, the reservations call center, branding, advertising, communications, web and digital marketing and market research.
Prior to that, Strebel was SVP of operations for Omni and oversaw the development of brand-wide property standards and other operational areas for the brand’s growing convention center collection and resort portfolios. He also worked directly to support hotels including the Omni Atlanta Hotel at CNN Center and Omni Nashville Hotel—connected to large-scale convention centers. In addition, he oversaw properties including the Omni Parker House in Boston and the Omni Berkshire Place in New York City, as well as signature resorts such as The Omni Homestead Resort in Hot Springs, VA, and Omni Mount Washington Resort in Bretton Woods, NH.
Strebel rejoined Omni in 2009 as area managing director and general manager of the Omni Berkshire Place in Midtown Manhattan. In his role, he oversaw all marketing, sales and operational aspects of Omni properties in the Northeast. From 2001 to 2009, he served as EVP/CMO for the Wyndham Hotel Group and was promoted to president of the company before returning to Omni.
