NEW DELHI—Oberoi Hotels & Resorts has unveiled a new brand identity and communication program.
Extensive research was conducted as part of the branding initiative to initiate a journey of brand rediscovery for Oberoi. It found that guests admire the care and personal attention they experience when they stay at its hotels and resorts, a characteristic that sets Oberoi Hotels & Resorts apart.
As a result, Oberoi Hotels & Resorts has revisited its identity to ensure that it reflects all its core values and has created a newly refreshed logo—the “Oberoi Sun.” The “Oberoi Sun” translates the warmth, energy and sense of well-being that guests experience.
Also launched is the newly revamped website that hopes to capture an online experience that mirrors Oberoi’s hotels and resorts. The website has endeavored to capture the distinctive Oberoi Experiences offered across all the hotels and resorts through a film. From beaches to snowcapped mountains, from serene lakes to bustling cities—with the only constant being the company’s outstanding staff and promise to always place its guests first and foremost in everything that it does.
The words ‘Heart. Felt.’ have been added to explain the way guests describe their Oberoi experience and form the central pillar of the brand strategy and communication program.
Talking about the branding initiative, P.R.S. Oberoi, executive chairman, The Oberoi Group said, “For all of us at Oberoi Hotels & Resorts, our guests come above everything else. This has been the foundation of our existence for over 85 years and holds as true in our hearts and minds today as it did when the first Oberoi hotel was established by my father Rai Bahadur M.S. Oberoi in the 1930s. With a deep belief and commitment to our guests, we thought who better to guide us into the future than our guests, initiating an exciting journey of brand rediscovery for Oberoi.”
Adding to this, Vikram Oberoi, managing director and CEO, The Oberoi Group, said, “In the research that we carried out, we learnt that it is the warmth, kindness and sincerity in the way we take care of the needs of our guests, that awards us their trust and loyalty. Guests continue to tell us how people at Oberoi touch their hearts in a deep, profound and caring manner, compelling them to choose our hotels and recommend us to friends and family.”
Oberoi Hotels & Resorts operates 22 hotels and resorts in six countries. The Oberoi Marrakech, Morocco, the newest resort in the portfolio, is set to open in 2019.